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Jamie Oliver wins TED Prize 2010

February 15th, 2010 Posted in Taking a stand

At the recent TED conference, Jamie Oliver was awarded the TED Prize for furthering his work of teaching our kids about food:

Seeing the part where he asks kids at school "What vegetable is this", I felt my body cringe. This hurts. How can we raise kids this way, not being able to take care of themselves and their kids?

I think he is being gentle with his audience.
I don’t want to point fingers, specifically, and I don’t consider myself an expert on food in the US, but I have seen some things that really amaze me:

  • Building houses that don’t even have a kitchen?
  • Serving a stack of pancakes with butter and with syrup with every (fried) breakfast?

And he’s right about the labeling: Claiming "0% fat" when the product is full of sugar. Ridiculous!

It is really time to get our priorities right and give him the support he wants.

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